As a Marketing Intern for The Well Collective and Studio Fire, my primary duties were pitching, writing, and designing specific email campaigns to promote different aspects of the business.
Monthly Newsletters
As a small business, the Collective was intent on building and solidifying their voice, vibe, and overall attitude in and out of the physical space.
Studio Fire fitness classes revolved around monthly mindfulness themes. For example, in February of 2021, each instructor incorporated movements, meditations, and breath work that embodied "nourishment" in their own styles.
While members were aware of the monthly shift in intention, we sought to inform them ahead of time what the upcoming theme was through email and social media. It served as a hello, interactive start to a new month, and a way to let our patrons know what was up for the upcoming month.
To read a sample newsletter, select the first file below.
Retail / Menu Campaigns
To promote new content as the business developed it,
See below for three samples from my time as a Studio Fire and The Well Collective marketing intern.
